Bulj Dragana, Vrbanac Maja, Milovanović Marina, Perišić Jasmina, THE INFLUENCE OF THE BRAND ON CONSUMERS CASE STUDY – SAMSUNG VS APPL, PROCEEDINGS OF THE UNION-NIKOLA TESLA UNIVERSITY BELGRADE, issue 3, 2021, pp. 201-229, ISBN 978-86-89529-35-7.
| Authors | Marina Milovanović, Jasmina Perišić, Maja Vrbanac and Bulj Dragana |
| Publication type | M45 |
| Publication field | Social and humanistic |
| Year | 2021 |
| DOI | |
| Magazine | PROCEEDINGS OF UNIVERSITY "UNION-NIKOLA TESLA" BELGRADE, ISBN 978-86-89529-35-7. |
| Volume | |
| Number | 3 |
| Side of | 201 |
| Page to | 229 |
| url | https://www.unionnikolatesla.edu.rs/uploads/files/Nauka/Izdavastvo/Zbornici/Arhiva%20brojeva/Zbornik3.pdf |